Why ClawMark exists

Small businesses get sold pieces. Nobody sells them the order.

A logo from one person. A website from someone else two years later. Ads from whoever called last. Each piece is fine on its own and none of it joins up, so the money spent on it never compounds.

ClawMark exists to do the whole thing in sequence instead. Positioning first, then brand, then the website, then the search and content that feed it. Same person, start to finish, so nothing gets handed off and nothing gets lost.

Nine years, two continents.

Design, brand, content and campaigns across Colombia, Tasmania and Queensland.

Agency side and client side.

Studio work, a co-founded creative agency, and business banking at Westpac.

One person, whole scope.

No account manager, no handover, no junior learning on your budget.

Who you’re working with

Andres runs it.

Andres is a designer and marketer with nine years across branding, creative direction, content and web. He started out in Cali, Colombia, moved into agency work in Tasmania, co-founded a creative studio in Hobart through the pandemic, and now works out of Brisbane.

Alongside the creative work he spends his days advising small business customers at Westpac on account management, merchant solutions and lending. That means the marketing conversation starts where your business actually is: cash flow, margin, what a lead is worth to you.

Creative craft on one side, commercial fluency on the other. That combination is the whole reason ClawMark can handle the full setup rather than one slice of it.

9 yrs

Across design, brand, content and commercial banking.

50%

Faster design turnaround at Zest Marketing, at higher output quality.

2

Studios built from scratch, one of them this one.

In-house

What actually gets done here.

Nothing on this list gets sent out to a freelancer you never meet. If it’s here, it’s done in-house.

Brand and marketing

Brand strategy and positioning
Campaign management
Content strategy and creation
Copywriting
Social media
Digital and print collateral

Design and build

Graphic design and identity
Websites and CMS
Photography
Video and editing
Adobe Creative Suite
Automation and AI tooling

Commercial

Cash flow and P&L literacy
Small business insight
Customer journey mapping
CRM and lead systems
Reporting you can read
Straight talk about spend

Brisbane built

Local, and it matters more than it sounds.

Brisbane based, working with businesses in Brisbane, on the Gold Coast and across Tasmania. Same time zone, same suburbs, no offshore team you email at midnight and hear back from in three days.

Most of the work is local search work, and local search rewards people who actually know the area, like which streets you serve, what people call the thing you sell, which reviews carry weight.

Qualifications

Trained in it, not self-taught.

Bachelor of Graphic Design

Pontificia Universidad Javeriana Cali · 2015

Postgraduate Specialisation in Strategic Marketing

Universidad Autónoma de Occidente · 2017

Diploma in Marketing & Communications

Central Australian College · 2021

Diploma in Business Administration

N.I.E.T, Hobart · 2021

Currently completing Westpac’s NextGen Commercial Banking Program. That covers financial statement analysis, credit assessment and deal structuring.

The difference

Not a small agency. A different shape.

Agencies are built to bill hours across a team. This is built to get one business sorted and keep it that way.

A normal agency
  • You brief an account manager who briefs someone else.
  • Sells you the service it has capacity for this quarter.
  • Reports on impressions and reach.
  • Twelve-month retainer, exit fee at the end.
ClawMark
  • You brief the person who does the work. That’s the whole chain.
  • Starts from your problem, in the order that fixes it.
  • Reports on enquiries, and what each one cost you.
  • Month to month. You own the site either way.

Have a chat before you decide anything.

Tell me what’s not working. If ClawMark isn’t the right fit I’ll say so, and point you at whoever is.

No pressure, no pitch deck. Twenty minutes, and you can walk away.