Insights
Notes from the job.
What’s working for local businesses right now, written up as it comes. No SEO filler, no listicles.
More reading
The PDF menu is costing you bookings
It can’t be read on a phone and Google can’t read it at all. What to do instead.
What a Google Business Profile actually needs
Hours, photos, categories and reviews. The four fields most local businesses leave half done.
Shooting food in a working kitchen
No studio, no reshoots, one service window. How we get a usable library in half a day.
A month of posts from one afternoon
The cutting process that turns a single shoot into a content calendar you can approve in ten minutes.
Your website has one job. Name it.
Book a table, get a quote, place an order. Pages that try to do all three usually do none.
When a rebuild is the wrong call
Sometimes three fixes beat starting over. How to tell which situation you’re in before spending anything.
Nothing filed under that yet. Try another.
Rather skip the reading?
Tell me what your site isn’t doing and I’ll tell you which of these actually applies to you.